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TOURISM & HOTEL MANAGEMENT

The objective of Program in Tourism and Hotel Management is to equip students with knowledge and skills required in services, cuisine, reception and public relations in the hospitality industry. It helps students develop a wide range of industry-specific and soft skills. These range from customer service skills, cultural awareness, and communication to multitasking, foreign languages, teamwork, and attention to details.

A modern curriculum in tourism and management in this industry may include the following key components:

  • Information Technology Management: Development of skills in the use of information systems to manage business processes and decision making. International Management: Study of the characteristics of management in an international environment, cross-cultural management and global business strategies.
  • Operations management: Managing production processes, optimizing operations, improving production efficiency and product quality. Innovation management: Studying methods for stimulating innovation, managing the process of innovation and commercialization of new ideas.
  • Tourism business and industry: study of the basic concepts and structure of the tourism business, analysis of the tourism market and industry trends.
  • Management of tourism enterprises: planning, organizing and managing tour operator and travel agency activities, hotel business, restaurants, as well as other types of tourism enterprises.
  • Marketing in tourism: development of marketing strategies and promotion of tourism products and services, analysis of target markets and consumer preferences. Quality and service management in tourism: methods and technologies for ensuring the quality of tourist service, management reviews and reputation of enterprises.
  • Sustainable tourism and environmental sustainability: studying the principles of sustainable development in tourism, minimizing the negative impact of tourism activities on the environment and local communities.
  • Technology in Tourism: the use of information technology, digital tools and online platforms for booking, marketing and management tourism services.
  • International tourism and cultural diversity: studying the characteristics of international tourism, intercultural interaction and adaptation of tourism services to different cultural contexts.
  • Crisis management and safety in tourism: developing strategies for preventing and responding to crisis situations, ensuring the safety of tourists and staff in emergency situations.